Trends

Local, Zero-Kilometer Ingredients. It’s Important, and Customers Love It.

Using local, zero-kilometer ingredients in a gelateria offers multiple advantages and is crucial for gelato preparation. Here’s why: 1. Freshness and Quality: Local ingredients are often fresher because they don’t have to travel long distances before reaching the gelateria. The freshness of ingredients can make a significant difference in the quality of gelato.   2. […]

Trends

The Importance of Branding: How to Stand Out Through Your Logo and Visual Identity

The importance of branding and visual identity is crucial for any type of business, including artisanal ice cream shops. Creating a distinctive brand can help an ice cream shop stand out from the competition, build a strong identity, and foster customer loyalty. Here’s how your logo and visual identity can make a difference: Recognition: A […]

Gelateria

Packaging in Gelato Shops: From Paper Wrapping to Customized Takeaway Boxes. Everything We Can Create for You.

Packaging in gelato shops is an essential element to ensure that products are delivered safely and that the customer experience is positive, whether for takeaway or home delivery. Here’s how customized packaging can make a difference: Packaging Customization: Customized Takeaway Boxes:Creating takeaway boxes personalized with the gelato shop’s logo and name is an effective way […]

Trends

Expressing Commitment Through Effective Communication

Communication inside a gelato shop is crucial for business success and for creating a positive experience for customers. Here are some key reasons why clear and effective communication is essential: Clear and Readable Menus:The list of flavors and products should be well-organized, with legible text and clear information. Customers should easily see the available options […]

Trends

Digital Signage in Ice Cream Shops: When Innovation Meets Craftsmanship

A new ally for communication in ice cream shops Effective communication is essential in an ice cream shop — but sometimes too many signs, blackboards, and hanging papers can create the opposite effect: confusion instead of clarity. Customers may feel overwhelmed, unsure where to look or what to read first. That’s where Digital Signage comes […]

Trends

Eco-conscious gelaterias: less plastic, more biodegradable and compostable materials. How to better communicate our “green soul.”

Promoting sustainability and the use of biodegradable and compostable materials is an important step for gelaterias that want to reduce their environmental impact and effectively communicate their “green soul.” Here are some strategies to do so: 1. Plastic Replacement Containers: Use gelato cups, spoons, straws, and containers made from biodegradable or compostable materials, such as […]

Gelateria

Vouchers and Loyalty Cards in a Gelateria: Our Field Experience

Using vouchers and loyalty cards in a gelateria is an effective strategy to encourage customer loyalty and promote repeat sales. Here’s how these two tactics can be implemented in a gelateria: Vouchers: Special Promotions: Vouchers can be offered as part of special promotions, such as “Buy 5 ice creams and get the 6th free” or “For […]

Trends

Beyond Stracciatella: New Flavors and Emerging Trends in Artisanal Gelato Making

How ice cream shops are innovating in the creation of new flavors to satisfy an increasingly demanding clientele in search of the Holy Grail of gelato.