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Eco-conscious gelaterias: less plastic, more biodegradable and compostable materials. How to better communicate our “green soul.”
Promoting sustainability and the use of biodegradable and compostable materials is an important step for gelaterias that want to reduce their environmental impact and effectively communicate their “green soul.” Here are some strategies to do so: 1. Plastic Replacement Containers: Use gelato cups, spoons, straws, and containers made from biodegradable or compostable materials, such as […]
Vouchers and Loyalty Cards in a Gelateria: Our Field Experience
Using vouchers and loyalty cards in a gelateria is an effective strategy to encourage customer loyalty and promote repeat sales. Here’s how these two tactics can be implemented in a gelateria: Vouchers: Special Promotions: Vouchers can be offered as part of special promotions, such as “Buy 5 ice creams and get the 6th free” or “For […]